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Enhance your marketing strategies with AI

Discover the perfect blend of marketing fundamentals and cutting edge AI tools to drive growth, creativity, and efficiency in your campaigns

Enroll now

Sessions Dates

January 27, 29
February 3, 5, 10, 12, 17, and 19

Language

Arabic

Format

Online

Outcome

Get certified upon completing  the Course

Enhance your marketing strategies with AI

Discover the perfect blend of marketing fundamentals and cutting edge AI tools to drive growth, creativity, and efficiency in your campaigns

Enroll now

Sessions Dates

January 27, 29;
February 3, 5, 10, 12, 17, and 19

Language

Arabic

Format

Online

Certificate

Get Certified Once You Complete The Course

Marketing strategies with AI

Explore how AI can transform your marketing approach with our Marketing Strategies with AI training. This program guides professionals in enhancing market research, personalizing content, optimizing campaigns, and refining strategies. Gain practical skills with AI tools to engage audiences, improve ROI, and lead in a competitive market. Designed for marketing leaders and strategists seeking innovative solutions.

Enroll now
Enroll now

Marketing Plan

Target Audience

Market Research

Brand Positioning

Content Strategy

Visual
Identity

Competitive Analysis

Marketing Plan

Target Audience

Market Research

Brand Positioning

Content Strategy

Visual identity

Competetive Analysis

Program Curriculum

3 hours

AI Must Knows

Skills Gained

  • Understanding the essential AI concepts and its impact.
  • Differentiating between types of AI and their applications
  • Exploring domains of AI such as computer vision and NLP
  • Clarifying misconceptions about AI capabilities and understanding its limitations in solving real-world problems.

Learning Outcomes

You will develop a strong foundation in Artificial Intelligence, discovering its various domains and applications. This module equips you with the essential knowledge to confidently navigate AI-powered solutions.

3 hours

AI-Powered Market Research

Skills Gained

  • Using AI to uncover customer insights and behavior trends.
  • Conducting competitive analysis with AI-driven tools
  • Identifying and validating reliable information sources for market research.
  • Understanding how to process and analyze large datasets effectively.

Learning Outcomes

You will learn to leverage AI tools to streamline the traditionally time-consuming process of market research. By the end of this module, you will have efficient workflows and actionable strategies to make faster, data-driven decisions

6 hours

Large Language Models for Marketing Strategies

Skills Gained

  • Understanding how LLMs operate and their role in marketing workflows.
  • Mastering prompt engineering and exploring prompting frameworks tailored for marketers.
  • Designing marketing strategies using LLMs for brainstorming, messaging, and planning.
  • Leveraging the multimodal capabilities of LLMs (text, image, and data integration) for innovative marketing campaigns.
  • Staying updated with the latest advancements and features of LLMs in the marketing domain.

Learning Outcomes

You will leave this module with practical tools in hand, including pre-designed prompts, structured flows for marketing campaigns, and AI-powered strategies. By the end, you’ll have hands-on experience and resources to immediately apply LLMs in your marketing initiatives.

3 hours

Content and Social Media Strategy

Skills Gained

  • Planning and organizing content strategies across multiple platforms.
  • Generating creative ideas for interactive and shareable content.
  • Optimizing content for SEO to enhance visibility and reach.
  • Designing effective email marketing campaigns with AI tools.

Learning Outcomes

You will learn how to create comprehensive content and social media strategies, blending online and offline marketing approaches. By the end of this module, you will have structured plans, workflows, and AI-powered techniques to execute campaigns effectively across all channels.

3 hours

AI for Product Managers

Skills Gained

  • Writing clear and detailed product requirements with AI assistance.
  • Creating and optimizing product roadmaps to align with business goals.
  • Facilitating stakeholder alignment through AI-supported communication and presentations.
  • Identifying and defining AI features to address client needs and market demands.

Learning Outcomes

You will learn how to leverage AI tools to streamline key product management tasks, such as drafting requirements, designing prototypes, and aligning with stakeholders. By the end of this module, you will have actionable workflows and strategies for incorporating AI features into your product roadmap to meet client expectations effectively.

3 hours

AI-Driven Feedback and Continuous Optimization

  • Gathering and analyzing customer feedback using AI tools.
  • Leveraging AI to predict the success of marketing campaigns and future trends.
  • Identifying areas for improvement through advanced data analysis.
  • Using predictive modeling to anticipate customer behavior and market shifts.

Learning Outcomes

You will learn how to utilize AI to not only gather and act on feedback but also predict future campaign success and customer needs. By the end of this module, you will have the skills to create data-driven strategies that refine marketing efforts and proactively adapt to market dynamics.

Navigating Ethical Concerns

3 hours

Skills Gained

  • Identifying and addressing bias in AI-driven marketing strategies.
  • Understanding intellectual property (IP) implications when using AI-generated content.
  • Ensuring transparency and building trust in AI-powered campaigns.
  • Exploring real-world ethical dilemmas.
  • Learning about famous ethical frameworks and current regulations.

Learning Outcomes

You will explore the ethical landscape every marketer needs to navigate when using AI. From tackling bias and IP issues to maintaining transparency, this module will equip you with practical knowledge and frameworks to ensure responsible and trustworthy marketing practices. By the end, you’ll have tools and insights to make ethically sound decisions in your AI-powered strategies.

Who this course is designed for

Marketing Directors

CMOs

Managers

Products Managers

Data Analysts

Instructors

Rima Esho

With over 20 years of agency and in-house experience, she develops integrated, multi-channel marketing strategies that drive growth, foster strong client relationships, and remain ahead of industry trends.

Christelle Abou Jaoude

Recognized for strategic business planning, data-driven marketing, and thought leadership in tech and entrepreneurship, she helped grow Beirut Digital District, expanded FEER McQUEEN Cyprus, co-founded FiXXi, and was honored among the Middle East’s Women Leaders.

Christophe Zoghbi

As Founder and CEO of ZAKA, he is an accomplished AI expert dedicated to democratizing AI in the MENA region and beyond, providing consulting, training, community workshops, and innovative applications—partnering with industry leaders and granting certifications from Microsoft, CertNexus, and STEM.Org.

Amanda Hachem

Head of Education at Zaka AI, designs practical AI and data science programs for professionals. Certified by Microsoft and CertNexus, she has delivered training across the GCC, focusing on upskilling individuals across various industries with real-world AI applications.

Soulayman Al-Abdalla

A certified AI/DS practitioner and energy engineer, he has trained over 500 individuals in AI and data science, worked with SDAIA, the KSA Ministry of Culture, and Microsoft, and now teaches at ZAKA to promote AI accessibility and innovation.

Who this course is designed for

Marketing Directors

CMOs

Managers

Products Managers

Data Analysts

Instructors

Rima Esho

With over 20 years of agency and in-house experience, she develops integrated, multi-channel marketing strategies that drive growth, foster strong client relationships, and remain ahead of industry trends.

Christelle Abou Jaoude

Recognized for strategic business planning, data-driven marketing, and thought leadership in tech and entrepreneurship, she helped grow Beirut Digital District, expanded FEER McQUEEN Cyprus, co-founded FiXXi, and was honored among the Middle East’s Women Leaders.

Christophe Zoghbi

As Founder and CEO of ZAKA, he is an accomplished AI expert dedicated to democratizing AI in the MENA region and beyond, providing consulting, training, community workshops, and innovative applications—partnering with industry leaders and granting certifications from Microsoft, CertNexus, and STEM.Org.

Amanda Hachem

Head of Education at Zaka AI, designs practical AI and data science programs for professionals. Certified by Microsoft and CertNexus, she has delivered training across the GCC, focusing on upskilling individuals across various industries with real-world AI applications.

Soulayman Al-Abdalla

A certified AI/DS practitioner and energy engineer, he has trained over 500 individuals in AI and data science, worked with SDAIA, the KSA Ministry of Culture, and Microsoft, and now teaches at ZAKA to promote AI accessibility and innovation.

RECOMMENDED BY

Naji Boulos
Melhem Rechdan

FEES

PER PERSON

2,600 SAR

  • Early bird: 1,900 SAR (valid until January 12, 2024)
  • 8 training sessions
  • Learn from top experts in the AI field
  • Master AI tools for marketing strategies
  • Acquire training certification upon course completion
Enroll now

FAQ

No prior experience with AI is required. The course covers foundational concepts before diving into practical applications

Absolutely! This course is highly practical, with interactive exercises, real-world scenarios, and step-by-step guidance to ensure you gain hands-on experience throughout the sessions.

The course spans 4 weeks, with structured sessions to ensure a comprehensive and engaging learning experience

Yes! The courses are designed for both individuals and teams. Whether you want to enhance your skills independently or collaborate as a team, you’re welcome to join.

By the end of the course, you’ll have practical skills in using AI for market research, content strategies, campaign optimization, and ethical decision-making in marketing.

Yes, participants who complete the course will receive a certificate of completion.

REGISTER YOUR INTEREST NOW

REGISTER YOUR INTEREST NOW

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