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Program Curriculum

AI Must Knows: What Every Marketer Needs to Know

  • Get to know the foundational concepts of AI and how it's transforming the marketing industry.
  • Discover the power of Machine Learning
  • Learn about the key areas where AI is making a difference in marketing.

Harnessing LLMs: Transforming Marketing with Language Models

  • Understand the foundational technology behind models like GPT-4 and their capabilities.
  • Learn how to use various language models, to create engaging and relevant text content for various marketing channels.
  • Master the art of crafting effective prompts to achieve desired outputs with LLMs, enhancing the relevance and quality of generated content.
  • Explore how to customize GPT models to better suit specific marketing needs, aligning AI outputs with brand voice and campaign goals.
  • Explore real-world applications of text generation in marketing, from automated content creation to dynamic email campaigns.

AI-Powered Data Analysis: Turning Insights into actions

  • Discover how to extract valuable insights from marketing data using AI techniques.
  • Learn how AI can analyze customer behaviors to enhance user experience and drive engagement.
  • See how AI can keep an eye on your competitors and give you strategic insights.
  • Master the art of creating impactful data visualizations with AI tools.
  • Explore how AI can spot new market trends and shake up traditional market research.

Multimedia Mastery with AI: Elevating your Content Creation

  • Get the scoop on how AI makes images and videos, and the tech behind it.
  • Get hands-on with the latest AI tools for creating visual content for your marketing campaigns.
  • Learn the best ways to craft prompts that lead to top-notch AI-generated images.
  • Find out how AI can tweak and enhance images with cool techniques like inpainting and style transfer.

Mastering Marketing Campaigns with AI: From Planning to Execution

  • Learn how to use AI to plan and roll out your marketing strategies
  • Discover how AI can boost your SEO game, driving up visibility and traffic.
  • Use AI to create detailed customer personas from your data.
  • Leverage AI tools to reach more people with voice ad translation, dubbing, and more.

Ethical AI in Marketing: Navigating the Digital Frontier

  • Dive into the ethical side of using AI in marketing.
  • Understand the challenges like the AI black box, adversarial attacks, and more.
  • Discuss existing laws and regulations governing AI use in marketing.
  • Learn how to use AI responsibly and make ethical choices in your marketing efforts.

Tools Covered

Marketing In The Age OF AI

  • Ever feel like the world of AI is full of endless possibilities but a bit overwhelming to dive into? Maybe you’ve heard the buzz about AI in marketing but aren’t sure where to start or how to make it work for you.
  • Ready to cut through the noise and get straight to the exciting part? Our "Marketing in the Age of AI" training program is designed to be your ultimate guide. We’re not just covering the basics; we’re giving you hands-on experience with the tools and techniques that are transforming marketing today.
  • Imagine spending a few hours learning skills that will supercharge your marketing efforts for years to come. Say goodbye to confusion and hello to strategic, impactful AI-driven marketing.
  • Your journey to becoming an AI-savvy marketer starts right here!
  • Register now and be the first to know when the next cohort begins! We’ll contact you with all the details so you can join us on this exciting journey.

Learning outcomes

  • Get the hang of AI basics and see where AI can really shine in marketing.
  • Master data analysis with AI tools, turning raw data into actionable insights.
  • Become a pro at generating content using AI, from crafting text with LLMs to creating stunning images, videos, and audio clips.
  • Design and execute killer marketing campaigns using AI for SEO, persona development, and social media management.
  • Acquire training certification upon course completion
  • Tackle real-world problems by integrating AI into your marketing strategies.
  • Explore the big questions about AI ethics and learn how to use AI responsibly in your work.
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FAQs

Nope! This course is designed for beginners. We’ll start with the basics and guide you through everything you need to know.

Yes! You’ll receive a certificate of completion to showcase your new skills and knowledge in AI-driven marketing.

You’ll need a computer with internet access. We’ll introduce you to various AI tools and platforms, most of which offer free versions or trials.

Absolutely! Each module includes practical exercises and projects to help you apply what you’ve learned and gain real-world experience.

The course includes over 18 hours of content, spread across six modules.

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